Flex-R supplies two market divisions, for both new build and refurbishment projects, with the clear principles of high quality, durable products and customer experience.

  • Specialist Registered Installers with RubberBond FleeceBack, Sure-Weld TPO& LQD-R waterproofing & flat roofing systems.
  • Authorised Merchants with the ClassicBond, DuoPly & Sure-Edge range of EPDM membranes and accessories.


At Flex-R, we strive to achieve that our flat roofing systems meet all relevant standards as required by current legislation.

Distributors should ensure that the products they supply are fit for purpose and meet regulatory requirements. This is easy to see in Agrément Certificates and the CE mark. This is especially important for products coming from overseas that may have been manufactured with another market in mind.


We are an expanding company with a dedicated group of people whose tasks is to meet and look after the expectations of contractors, business owners, specifiers, architects, property owners and customers across the British Isles.As we grow one of our key business aims is for the people inside Flex-R to give the people & businesses outside of Flex-R a positive experience that is hard to find in the construction industry.

Below we introduce you to some of the team or you can download the map for each Sales Managers area of business and their contact details.


Danny Cole, National Sales Manager

Danny leads the sales team and supports key accounts and buying groups throughout the UK. Danny and his team also work closely with Architects and Surveyors in providing cost effective flat roofing solutions.

Gary Snaith, Area Sales Manager – East of England & East London

Gary is out on the road, looking after our contractor and merchant clients across Bedfordshire, East Sussex, East London, Essex, Hertfordshire, Kent, Suffolk & parts of Buckinghamshire, Cambridgeshire and Norfolk.

Tim Owen, Area Sales Manager – Midlands & South Wales

Tim looks after our roofing contractors & merchant customers across Dyfed, Glamorgan, Gwent, Powys, Derbyshire, Gloucestershire, Hereforshire, Leicestershire, Northamptonshire, Nottinghamshire, Oxfordshire, Shropshire, Staffordshire, West Midlands, Worcestershire, Warwickshire and parts of Lincolnshire, Cambridgeshire, Norfolk and Oxfordshire.

Tom Forbes, Area Sales Manager – Midlands & South Wales

Tom is responsible for the sales activity with merchants and contractors across Cornwall, Devon, Somerset, Dorset, Wiltshire, Hampshire, Berkshire, Surrey, Sussex, West London, Isle of White, Channel Islands and parts of Oxfordshire.

Dan Addley, Business Development Manager

Dan has recently joined Flex-R to support one of our key accounts to increase the knowledge and understanding of non-reinforced EPDM membranes.


The Technical department provide a range of services with a broad range of responsibilities. These include the training of Registered Contractors, and the provision of training courses for all systems supplied by Flex-R. They undertake roof inspections, provide merchant staff education, and process and register warranty applications. Other aspects include roof design, specification writing, roof condition reports and product demonstrations. On a daily basis they respond to a large number of technical queries made by Registered Contractors, architects, surveyors, building owners and many more.

Ben Midwinter, National Technical Manager

The technical team is headed up by Ben. Ben joined Flex-R in 2009 as a Technical Advisor, becoming National Technical Manager in 2012. He remains involved with much of the daily processes of the department.

Tim Bowers, Technical Advisor

Tim has been with Flex-R since 2013. He has a broad role within the department, and is involved in virtually every aspect of its daily activities. He largely focuses his time supporting the Registered Contractor network, but is also involved in in-house and on-site training of contractors and merchant customers.

Graham Matthews, Technical Advisor

Graham specialises in training and contractor support of Flex-R’s Sure-Weld TPO system, but is capable with all Flex-R systems. Having spent much of his career installing single ply membranes, he has the ability to understand the challenges faced by roofing contractors on a daily basis and assist them in overcoming them.